JCP Construction served as Joint General Contractor with C.G. Schmidt on ThriveOn King, a landmark $150 million, 450,000-square-foot redevelopment of the historic Gimbels-Schuster’s building in Milwaukee’s Bronzeville district. The project combines adaptive reuse with new construction to deliver a dynamic mix of commercial, office, and residential space.

The commercial phase—completed in April 2024—includes headquarters for the Greater Milwaukee Foundation and offices for the Medical College of Wisconsin, along with community-centered spaces that promote collaboration, innovation, and equitable development. The 89-unit residential component was completed in early 2025.